Image by Josh Rose

CURRENT STATE OF VIDEO

Video is the number one type of content for attracting attention on social media.

78%  of people watch online videos every week.

55%  view online videos every day.

51%  of video plays are on mobile devices

BY 2021, 82% OF CONSUMER INTERNET TRAFFIC WILL BE VIDEO

VIDEO CONTENT GENERATES 1200% MORE SHARES THAN TEXT AND IMAGE CONTENT

Remember, social media channels provide you an opportunity to start a conversation with your audience and deliver the right message.

PRODUCING CONTENT IS VITAL TO YOUR MARKETING STRATEGY REGARDLESS WHETHER OR NOT YOU'RE PUSHING GRAPHIC OR VIDEO CONTENT. RESEARCHERS CONTINUE TO FIND EVIDENCE THAT VIDEO CONTENT IS SIGNIFICANTLY BETTER AS IT'S MORE ENTERTAINING, HAS HIGHER ENGAGEMENT RATES AND EASIER FOR VIEWERS TO DIGEST THE INFORMATION.